How do you measure the quality of a product?

Dear Startup Profits Daily Reader,

The quality of a product is the customer’s perception of it. It’s a mental fixation of the consumer that assumes compliance with said product and its capacity to meet its needs.

The quality indicators are the tools and systems that make a company measure the performances of their products. Although historically they have been quantitative, little by little, new models appear that consider other factors more qualitatively, such as competitiveness or consumer satisfaction.

However, these models must be quantified in order to be measured and compared. To understand the indicators, you must first see how they are used.

In every organization, there must be a quality-management system that ensures the quality of the company’s product and is responsible for the administration of its controls.

You know what I tell people whose product isn’t a great success? Test it again. Make changes.

“Quality” is the group of characteristics that make an object satisfy a specific need.

In the business case, the idea that the customer has of the product is very important.

Therefore, it’s important to continuously monitor products in order to minimize errors and provide the best to customers.

The quality indicators serve to measure the different criteria considered appropriate, according to which process you want to evaluate.

For this, the following controls must be defined:

1. Plan Quality Control

The plan defined by the company to measure the quality must be detailed and aligned with the objectives of the company. Several elements must be defined:

  • The processes and systems to make products without errors
  • The characteristics that the product must have to guarantee quality
  • The team of people who will measure and check the product
  • How the data will be collected to then be able to make changes and corrections
  • The necessary training for workers to carry out inspections.

2. Verify the Product

Product verification can be done in three phases:

  • Inspecting the material entry process
  • Inspecting the process during its development
  • Verifying the finished product.

3. Improve Process Control

Finally, to achieve a successful evaluation, it is necessary to apply a series of activities that will facilitate control:

  • Inventory preparation: Having an inventory each day will make the task of calculating many of the product indicators easier
  • Design of a calibration plan: The calibration is used to compare the different qualities with a reference standard
  •  Equipment maintenance plans: Having planned periods of review and maintenance of material resources and product will help create a regular evaluation.

There are infinite indicators but the most common in organizations are market coverage, product effectiveness, sales level and customer satisfaction:

  • Market coverage: The coverage is defined as the number of products available in relation to the total market demand
  • Product efficiency: This indicator measures whether the customer has covered his need with the product. For this, subsequent evaluations must be implemented and customer feedback obtained
  • Sales level: Sales are a mandatory indicator when measuring the quality of a product, so they are essential as well as easy to measure
  • Customer satisfaction: Here you should measure how satisfied the customer has been after the purchase. That is, if you have fully met their expectations or if, on the contrary, they have been disappointed. To measure this, it is essential to conduct customer surveys in order to generate feedback and improve the process in question.

The best pros do their homework and discover background information about people. But regardless of how much homework you might do, eventually you have to analyze your customer’s needs.

Sent from a Shark,

Kevin Harrington