Startup Success Is A Journey
Welcome to the new year!
You raised a glass, watched the fireworks and counted down the seconds, but now it’s time to get to work.
Whatever your goals may be for 2020 as an investor or entrepreneur, remember this one key principle to guide you this decade: Success requires a long journey.
So where do you start?
It starts with you — your startup, your investment. It’s your responsibility to get your product/services out there.
In the business world, there are many ways to stand out. If you are an entrepreneur in any sense of the word, then standing out from your competition is crucial.
Let’s get the obvious out of the way: If you don’t stand out from your competition, then you’re likely going to have fewer customers, which will lead to fewer people buying your product.
That will lead to less money being made. With that in mind, here’s a quick five point list that’ll show you how to stand out from your competition…
- Implement an Entrepreneurial Mindset
You’re an entrepreneur, so it’s time to really start thinking like one.
Don’t be afraid to try things out, and likewise, don’t be afraid to take risks. If you don’t take risks, then how are you supposed to stand out from the crowd in the first place?
Your competition has likely taken many risks!
If your competition is doing one thing, then do the other. Be fearless, because that’s what being an entrepreneur is all about.
- Literally Stand out From Your Competition — Be Different
Stand out in every way imaginable. Have a unique brand, implement strategies that other companies aren’t trying and have a functional website.
The important thing is to be different than your competition. At the same time, you also have to be yourself, because being yourself is the real way to stand out and be authentic — a concept that customers love.
You can really get creative with this idea, but ultimately don’t be afraid to be different
- Have a Great Working Culture
People should want to work for your startup because the culture is otherworldly. If the culture isn’t ideal, then your employees will be uncomfortable and going into the office every day will become the worst part of their day.
Make sure your working culture is better than your competition’s. That’s one way to win in the employee retention department. Plus, you really don’t want your working warriors going to a competitor for the simple fact that life at work wasn’t a blessing, and rather a curse.
- Have Out-of-This-World Marketing
Marketing is one major way to stand out from the competition.
And business owners can’t forget about digital marketing either. It’s becoming progressively important as more and more people continue to get information from their smartphones.
In fact, we covered the ins and outs of startup marketing in our Path to Profitability series. Click below for more:
Part 4: The Final Hurdle: Social Media
Having a great product is only half the battle. Having an expert marketing team can lead to more customers, a great brand and getting your message out there in general.
- Actually Care
It is all about the customers.
If your competition is getting better customer ratings than you, then that’s really not going to look good to prospective customers looking at reviews for your business.
Treating your customers right could lead to better sales, more costumers, happier customers and you standing out from your competition.
Never settle and never be comfortable. As an entrepreneur or investor, your startup’s success is dependent on you.
If we become comfortable, we will eventually get bored of what we do — humans, in most cases, always want something more — and will eventually stop taking risks and we will eventually stop chasing our dreams in the business world.
I’ll say it one more time: Never settle, never be comfortable. It’s among the most important business guidance I’ve been given.
Truthfully, when I found you were associated with Seven Figure Publishing, I followed you. It was as though I knew you and trusted you. I have been watching Shark Tank for many years and of course remember you. So am happy to tell you that I am here, comfortable because of you!
— Esther S.
Thank you for writing in, Esther! I’m glad you’re tagging along on our journey, our movement to change the way everyday people invest — a new, modern way.
Startups revolutionize our worlds, the way we communicate, the way we learn and think, plus so much more. The possibilities are endless and the potential for profits limitless.
The new year — heck, the new decade for that matter — will bring in massive hurdles. To that I say: Challenges, welcome.
That’s why my team and I are very proud to produce this newsletter in partnership with Seven Figure Publishing, because they know, they understand empowering you with all the right tools, research and analysis is a value so massive, so important, it can’t be hidden away…
Our resources are here for you and your overall success, always.
May your new year be blessed and full of opportunity.
Sent from a Shark,